Coworking Parfois je me pose des questions plus ou moins à la con

This is not Coworking, and kein Problem(*) at all

Yesterday I visited and worked one hour from Büro Züri, a brand new venue at the heart of Zurich.
Is it a coworking space? Do we really care? Is it cool to see such initiatives coming to the market? Why?
(* This is not a problem).